Reviving the lost arts of India

  Much like a species, on the verge of extinction, numerous art forms of India are about to   get obliterated from the face of this planet. 

  Reasons? Quite similar to those poor extinct creatures actually. 
  Lack of breathing space. Lack of advertising and many more.

 But one of the prime ones is the lack of opportunity for these legendary craftsmen. So they become poorer everyday. And soon they are forced to encourage their next generation to leave this form of art and venture into something that brings in more money, food and a shed to live in.

 It's our goal, mission, idea, or whatever word you might find suitable, to advertise these brilliant craftsmen and their work to the world. Create a channel so that they can create, sell and make enough to live out of from their skills that they've protected for generations.

 Visit HerChoice.In. It's unlike any other online store where you buy jewellery from. When you buy any product from HerChoice, we share 15% of the cost with these folks(apart from the manufacturing cost) who are struggling to make a living. 

  So, do you pay more at HerChoice.In than any other online store? NO. A big No. 
  Because all these products come straight from the huts of the craftsmen and not from any fancy factory or through some middlemen, you get the benefit of buying them at the lowest price possible.

  Come, let's help the lost arts of India breath again. We can do it together.

Dokra Artisan at work. Putting wax on the surface of the soil mold.

Here's one of the final products. Dokra Necklace. A fish.